Journal

OOPTalks 12: In Conversation With Nisha
OOPTalks 12: In Conversation With Nisha
Starting this year's OOPTalks with one of our dearest friends Nisha Lulla, who has helped shape India’s sneaker culture from the ground up, Co-founder of Superkicks — one of India’s premier... Read more...
OOPTalks 11: In Conversation With Prarthana
OOPTalks 11: In Conversation With Prarthana
The last episode of OOPTalks for 2025 features a young creative whose work sits at the intersection of strategy, storytelling, and culture. Meet Prarthana, a Marketing Consultant helping brands find clarity,... Read more...
OOPTalks 10: In Conversation With Maya
OOPTalks 10: In Conversation With Maya
In this 10th episode of OOPTalks, we sit down with someone who builds worlds not just through art, but through people. Meet Maya, the Community & Relations Lead at G5A an art/... Read more...
OOP Community Cam Ft OOP Balloon & Cargo Pants 'Olive Canvas'
OOP Community Cam Ft OOP Balloon & Cargo Pants 'Olive Canvas'
Hey Fam! This blog features our fam in OOP Balloon Pants 'Olive Canvas' 🙏🏻 ♨️ We truly love and appreciate your support and your trust on us 🦋Thank you so... Read more...
OOP Community Cam Ft Multiple Pieces
OOP Community Cam Ft Multiple Pieces
Our favorite part? Seeing both our men’s and women’s pieces come alive through you 💙✨ This blog brings together some of our community’s favorites, styled in ways that inspire us... Read more...
OOP Community Cam Ft OOP Horseshoe Jeans 'Raw Black'
OOP Community Cam Ft OOP Horseshoe Jeans 'Raw Black'
Every time you style OOP, it reminds us that this brand is more than clothes - it’s a shared journey. 💙 Here’s our fam shining in the Horseshoe Jeans 'Raw... Read more...
OOP Community Cam Ft Really Wide Pants 'Blue Stripes'
OOP Community Cam Ft Really Wide Pants 'Blue Stripes'
Nothing makes us happier than seeing our OOP fam bring our pieces to life 💙✨ This time, it’s all about the Really Wide Pants 'Blue Stripes' 🙏🏻♨️ Your constant love,... Read more...
OOP Community Cam Ft OOP Horseshoe Pants 'Leopard Twill'
OOP Community Cam Ft OOP Horseshoe Pants 'Leopard Twill'
Hey Fam! 💙 This blog is extra special because it features our very own fam in the OOP Horseshoe Jeans 'Raw Indigo' 🙏🏻♨️ We honestly can’t put into words how much... Read more...
OOP Community Cam Ft Really Wide Pants 'Grey Stripes'
OOP Community Cam Ft Really Wide Pants 'Grey Stripes'
Big love to our OOP fam! 💙 This feature of our community rocking the Really Wide Pants 'Grey Stripes' has us feeling so grateful 🙏🏻♨️ Your support, trust, and constant... Read more...
OOP Community Cam Ft Horseshoe Jeans 'Railroad Stripe'
OOP Community Cam Ft Horseshoe Jeans 'Railroad Stripe'
Thank you Fam 💙 Our Horseshoe Jeans 'Railroad Stripe' are officially sold out! 🙏🏻♨️ This piece has been one of our absolute bestsellers, and it wouldn’t have been possible without... Read more...
OOP Community Cam Ft Horseshoe Jeans 'Raw Indigo'
OOP Community Cam Ft Horseshoe Jeans 'Raw Indigo'
Hey Fam! This post is from my heart - seeing you all in our OOP Horseshoe Jeans 'Raw Indigo' is the biggest reminder of why we do what we do.... Read more...
OOPTalks : In Conversation With Superbhuti
OOPTalks : In Conversation With Superbhuti
In this episode of OOPTalks, we sit down with Anubhuti aka @superbhuti — a stylist, art director, and creative consultant who works with brands, designers, and celebrities. What’s amazing about... Read more...
OOPTalks: In conversation with Suggahunny
OOPTalks: In conversation with Suggahunny
For this episode of OOPTalks, we had the pleasure of sitting down with @Suggahunny -  DJ, musician, producer. A free spirit with a deep love for music, movement, fashion, and art,... Read more...
OOPTalks: In conversation with Kenno.P
OOPTalks: In conversation with Kenno.P
For this episode of OOPTalks, we had the pleasure of sitting down with the budding music producer @Kenno.P. Beyond his impressive beats, he also brings his passion and drive to... Read more...
OOPTalks: In conversation with Ri from WiSH (Women's Day Special!)
OOPTalks: In conversation with Ri from WiSH (Women's Day Special!)
In celebration of Women's Day, we're thrilled to present this OOPTalks episode featuring the incredibly talented Riya Duggal, or as she’s known to her fans, Ri! A young, dynamic artist... Read more...
OOPTalks: In conversation with Ria Bhatia
OOPTalks: In conversation with Ria Bhatia
In these 'OOPTalks' Journal entries we chat with our small community of conscious fashion enthusiasts, who continue to inspire us. In this episode, we talk to Ria Bhatia, a Beauty Editor... Read more...
OOPTalks: In conversation with Prachee Mashru
OOPTalks: In conversation with Prachee Mashru
I've had the privilege of knowing Prachee for about 5-6 years now, witnessing her incredible journey - from working together at VegNonVeg to becoming an entrepreneur, launching her PR consultancy, THIS.... Read more...
Journal Entry: We got featured on Billboards!
Journal Entry: We got featured on Billboards!
We’re still pinching ourselves as we share this exciting news: Converse India recently sourced some of our styles for their campaign, and one of them was featured on billboards across... Read more...
Our Own Pace at Jameson Connects Pune
Our Own Pace at Jameson Connects Pune
Last month, we got an opportunity to participate in Jameson Connects, a vibrant music event that allowed us to connect with music enthusiasts like ourselves. Taking place in Pune, a... Read more...
Our first ever (Li'l) Flea Market Pop up
Our first ever (Li'l) Flea Market Pop up
Oct 25th 2024, our first ever Flea Market Pop Up!   Participating in our very first flea market pop up, at 'The Lil Flea' in Mumbai, was an experience we’ll... Read more...
Indian Artisanal Fabrics & Techniques: Tie-Dye
Indian Artisanal Fabrics & Techniques: Tie-Dye
If you thought tie-dye originated in the US because you saw Jimi Hendrix and John Lennon wearing it in their concerts and music videos, you might be surprised to learn... Read more...
OOPTalks: In conversation with Dhwani Kathotia
OOPTalks: In conversation with Dhwani Kathotia
I've had the pleasure of meeting Dhwani a few times at various events in Bangalore and witnessing her inspiring journey from being a content creator to a sustainability advocate. Through... Read more...
Go Skate Day Limited Edition Drop : Checkerboard Ikat Shirt
Go Skate Day Limited Edition Drop : Checkerboard Ikat Shirt
On account of Go Skate Day, we are launching a limited edition Checkerboard patterned Ikat shirt. Uday and I, being sneaker aficionados, were thrilled to come across this checkerboard pattern... Read more...
OOPTalks: In conversation with Arghadeep Barua
OOPTalks: In conversation with Arghadeep Barua
On account of World Environment Day, we sat down with our homeboy Arghadeep Barua, a longtime friend of mine, who is a young activist-environmentalist and also happens to be the... Read more...
OOPTalks: In conversation with Samlam
OOPTalks: In conversation with Samlam
From the outset of our sourcing journey, we wanted to work with factory surplus fabrics. Growing up immersed in punk rock music, bands like Sum 41, Blink 82, and Ramones... Read more...
Indian Artisanal Fabrics & Techniques: Madras Checks
Indian Artisanal Fabrics & Techniques: Madras Checks
Indian plaid aka Madras checks is named after the Indian city of Madras( now Chennai ) from where it first made its way to the west. By the 13th century,... Read more...
Benefits of wearing Handloom
Benefits of wearing Handloom
Handloom is the process of weaving fabric manually on a loom, typically operated by hand without the use of electricity. Handloom fabrics are extremely sought after compared to machine-made fabrics... Read more...
Indian Artisanal Fabrics & Techniques: Ikat
Indian Artisanal Fabrics & Techniques: Ikat
What is Ikat?  Ikat is a traditional dyeing technique that involves resist dyeing yarns before weaving. In Ikat weaving, the yarns are tightly wrapped and tied in specific patterns before... Read more...
Indian Artisanal Fabrics & Techniques: Handloom
Indian Artisanal Fabrics & Techniques: Handloom
What is Handloom? Handloom refers to the process of manual weaving of fabric, typically operated by hand without the use of electricity. This traditional method of weaving involves interlacing two... Read more...
Our Launch Event on March 23rd 2024
Our Launch Event on March 23rd 2024
On March 23, 2024, we hosted our launch event with some of our friends. The weather was perfect, with a clear sky and a gentle breeze adding to the ambiance.... Read more...
Simple ways to achieve Work Life Balance for a Healthy Body and Mind
Simple ways to achieve Work Life Balance for a Healthy Body and Mind
Work Life balance! It’s a term we frequently use, yet it often seems aspirational. The age-old saying "A sound mind is a sound body" echoes in our minds, prompting us... Read more...
The Legacy of Tai Ahoms
The Legacy of Tai Ahoms
Hello Friends! Wellness is something that isn’t just a new concept but is deeply rooted in a lot of our Indian traditions, some of which we see being followed less... Read more...
Assamese Heirloom Pieces passed down to me by My Mother
Assamese Heirloom Pieces passed down to me by My Mother
In Assam, it's a cherished tradition to weave and wear one's own clothes. I have fond memories of spending my school summer breaks in Dhemaji, a town in Assam where... Read more...
The importance of Digital Detox
The importance of Digital Detox
In today’s tech-centric era, an increasing number of specialists advise integrating a digital detox into our self-care routines. Prolonged exposure to screens, be it from smartphones, computers, or other gadgets,... Read more...
Cucumber Pineapple Smoothie
Cucumber Pineapple Smoothie
This blend of cucumber and pineapple smoothie in coconut milk offers a delightful balance of tangy sweetness, creaminess, and invigorating refreshment. It stands out as one of my preferred green... Read more...
A few Books to help you Slow Down
A few Books to help you Slow Down
Hi Friends! Time to get back to our routines but don't forget to take it easy on yourself. It's crucial to define our priorities and direct our attention towards aspects... Read more...
Apple Spinach Smoothie
Apple Spinach Smoothie
This apple spinach smoothie stands out as one of my go-to green smoothie recipes. Its balance is impeccable, offering a hint of sweetness, a touch of tartness, and a subtle... Read more...