From the outset of our sourcing journey, we wanted to work with factory surplus fabrics. Growing up immersed in punk rock music, bands like Sum 41, Blink 82, and Ramones influenced our style and we developed a fondness for plaid fabrics that the musicians wore. This led us to Chennai in search of fine Indian plaid or Madras checks. During our visits to mills, we discovered rooms filled with mountains of leftover, rejected, or canceled fabrics. We spent more time in these rooms than in the actual mills, handpicking beautiful textiles to save them from ending up in landfills.
This drop will be the first in a line that sees us only use scraps, end-rolls and leftover fabrics to create fabulous - playful garments. We traded the beautiful view of the Indian Ocean from Chennai's Marina Beach for the banks of the Brahmaputra, and shot our campaign in our hometown of Guwahati with some wonderful models who are much more than just that. This collection is shot by our dear friend, Anubhav Deka from Guwahati. Do check out his work here: Anubhav Deka . All the pieces from this collection are now LIVE.
Samlam, a model from Nagaland, won the 7th India Deaf Expo 2023 as Miss Deaf and also the Miss Deaf Assam 2024 pageant. She is hearing impaired and mute but has a deep love for fashion. Shooting with Samlam was a breeze; we communicated via text to get the right shots. Working with her was incredibly inspiring and empowering, as she overcomes challenges daily to pursue her dreams.
Samlam wearing pieces from our drop 2: Madras Magic, Live Now on the site.
OOP: When and why did you decide to pursue modelling?
S: In 2020, I delved into modeling after finding a love for self-expression and creativity. Achieving the title 7th India Deaf Expo 2023 as Miss Deaf ignited this passion. Modeling lets me celebrate my distinct features and promote diverse viewpoints in fashion. It's an exhilarating path that blends art with confidence, enabling me to inspire through imagery and style.
OOP: How can people who can hear be more sensitive towards people who are hard of hearing?
S: People with hearing ability can show sensitivity towards those who are hard of hearing by speaking clearly and facing them directly, avoiding noisy environments, using visual aids like gestures or writing, being patient, and asking how they prefer to communicate, thereby fostering understanding and inclusion in conversations and activities.
Samlam wearing pieces from our drop 2: Madras Magic, Live Now on the site.
OOP: Tell us about your family and childhood.
S: In my family, we are five siblings, two boys and three girls. Each of us possesses unique traits, interests, and perspectives. Despite our differences, our bond is incredibly strong. Our daddy, our superhero, nurtured us by fulfilling both the roles of mom and dad. Speaking of my childhood, it was truly wonderful.
OOP: How was it shooting with our brand and what do you think of the clothes?
S: Collaborating with your brand was an incredible opportunity. From the moment we started coordinating, everything fell into place seamlessly. Shooting for the first time with your team was exhilarating, and I immediately felt at ease in front of the camera. The clothes were not only stylish but also incredibly comfortable, reflecting the brand's distinct aesthetic perfectly. Overall, it was a memorable and fulfilling collaboration that I'm grateful to have been a part of.
OOP: Any role model do you have and why?
S: I don't have a role model but not having a role model doesn't diminish my enthusiasm for the field. What captivates me is the boundless opportunity for continuous learning and advancement. The dynamic nature of the industry ensures that I'm constantly challenged and stimulated. I'm particularly attracted to the creative element, which allows me to unleash my ideas and pioneer innovative solutions.
